Multi Channel Consumer Marketing Planner Hcp Media

Multi-Channel & Consumer Marketing (MCMM) Planner II – HCP Media Planning Location: Irvine, CA Work Arrangement: Hybrid – Onsite Tuesday, Wednesday, Thursday | Remote Monday and Friday Contract Duration: 2 Years $51-$56/hr based on benefit selections Orion Group is seeking an experienced Multi-Channel & Consumer Marketing (MCMM) Planner II to lead the development, execution, and optimization of integrated media campaigns supporting healthcare and pharmaceutical brands.
This role focuses on Healthcare Professional (HCP) media planning, translating brand objectives, audience research, competitive intelligence, and campaign performance data into actionable multichannel marketing strategies.
The ideal candidate brings a strong background in media planning, preferably within a healthcare, pharmaceutical, or advertising agency environment, and can independently manage campaigns while collaborating with cross-functional stakeholders.
Key Responsibilities Media Strategy & Campaign Planning

• Develop and execute integrated multichannel media strategies aligned with brand objectives, target audiences, budgets, and timelines.
• Create comprehensive media plans covering digital, programmatic, paid social, search, print, endemic, point-of-care, email, conferences, and sponsorships.
• Translate audience research, market trends, competitive intelligence, and performance insights into strategic recommendations.
• Present media plans, channel strategies, investment allocations, and campaign recommendations to internal stakeholders and clients.

Vendor Management & Media Execution

• Lead the RFP process, including vendor identification, proposal evaluation, negotiations, and partner selection.
• Manage media vendor relationships, campaign specifications, asset deadlines, contracting coordination, and renewals.
• Collaborate with procurement, creative, operations, account management, and activation teams to ensure successful campaign launches.
• Track campaign timelines, budgets, deliverables, and vendor performance.

Campaign Performance & Optimization

• Partner with analytics teams to establish campaign KPIs, benchmarks, measurement strategies, and reporting requirements.
• Monitor campaign performance, media pacing, targeting, placements, and budget utilization.
• Analyze campaign results and recommend optimizations to improve effectiveness and return on investment.
• Identify campaign risks, troubleshoot delivery challenges, and recommend corrective actions.

Cross-Functional Collaboration & Leadership

• Work closely with brand marketing, account management, creative, analytics, social, search, and project management teams.
• Lead internal and client meetings, communicate campaign recommendations, and document decisions and next steps.
• Manage multiple brands and concurrent campaigns while maintaining quality and meeting deadlines.
• Provide guidance, delegate responsibilities, and review deliverables for Associate Media Planners.
• Maintain awareness of emerging HCP media platforms, pharmaceutical advertising requirements, and industry trends.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 4–6 years of experience in media planning, media buying, campaign activation, or a related advertising agency function.
• Demonstrated experience developing and executing integrated multichannel or omnichannel media plans.
• Strong ability to analyze market research, audience insights, competitive intelligence, and campaign data to develop actionable recommendations.
• Experience managing media vendors, RFPs, campaign budgets, and execution timelines.
• Understanding of digital advertising channels, including programmatic, paid social, search, email, and traditional media.
• Experience presenting media strategies and recommendations to stakeholders.
• Excellent communication, organizational, analytical, and project management skills.
• Ability to work independently and collaboratively across multiple teams and priorities.

Preferred Qualifications

• Previous experience supporting pharmaceutical, healthcare, or HCP-focused media campaigns.
• Advertising agency or healthcare media agency background.
• Experience with Campaign Manager 360 (CM360), trafficking, tagging, and campaign measurement.
• Familiarity with media research and competitive intelligence platforms such as M3, Kantar, Telmar, or MediaRadar.
• Knowledge of pharmaceutical advertising regulations, data privacy, and promotional review processes.
• Experience supporting conference marketing, sponsorships, endemic advertising, and point-of-care media.
• Previous experience mentoring or reviewing the work of junior media planners.

Top 3 Skills the Hiring Manager Is Seeking

• Multichannel / Omnichannel Media Planning: Proven experience developing strategic media plans across multiple channels, including digital and traditional advertising.
• Research, Analytics & Strategic Insights: Ability to interpret audience research, competitive intelligence, and campaign performance data and translate findings into actionable media recommendations.
• Stakeholder Collaboration & Independent Execution: Ability to independently manage media initiatives while collaborating effectively with cross-functional teams, vendors, and brand stakeholders.

Ideal Candidate Profile The strongest candidate will have approximately 4–6 years of hands-on media planning experience, ideally within a pharmaceutical or healthcare advertising agency. They should be comfortable owning media plans from initial strategy through campaign execution, vendor management, performance reporting, and optimization.
Candidates with direct HCP media planning experience, strong analytical skills, and the ability to manage multiple campaigns and stakeholders will be particularly well aligned.
Location Requirement: Must be able to work onsite in Irvine, CA, Tuesday through Thursday.
People are our business worldwide Orion Group was founded in 1987 and is now one of the largest, independent, international recruitment companies. We have a network of 200 employees working from 24 offices, delivering a range of services – Talent Acquisition, Recruitment Outsourcing Services, Retained Search, Global Workforce Solutions, Completions & Commissioning and Materials Management – across 68 countries. As a global leader in workforce solutions, we recruit personnel across the Engineering & Technical, Office & Commercial, Scientific and Skilled Trades disciplines, for sectors including Oil & Gas, Life Science, Power & Utilities, Constructions & Infrastructure, Manufacturing and Renewables.