Issues-Based Digital Campaigns Advisor (Washington, DC, US, 20006)

About us At ExxonMobil, our vision is to lead in energy innovations that advance modern living while reducing emissions. As one of the world’s largest publicly traded energy and chemical companies, we are powered by a unique and diverse workforce fueled by the pride in what we do and what we stand for. The success of our Upstream, Product Solutions and Low Carbon Solutions businesses is the result of the talent, curiosity and drive of our people. They bring solutions every day to optimize our strategy in energy, chemicals, lubricants and lower-emissions technologies. We invite you to bring your ideas to ExxonMobil to help create sustainable solutions that improve quality of life and meet society’s evolving needs. Learn more about our What and our Why and how we can work together . About Houston ExxonMobil's state-of-the-art campus north of Houston serves as home to its Upstream, Product Solutions, and Low Carbon Solutions businesses and their associated service groups. By bringing many global functional groups together, the campus provides employees with the tools and capabilities needed today, and in the future, to achieve business objectives and accelerate the discovery of new resources, technologies and products. It was designed to foster improved collaboration, creativity and innovation and enhance the company’s ability to attract, develop and retain the top talent in the industry. The campus is located in Spring, Texas, on 385 wooded acres immediately to the west of Interstate Highway 45 (I-45), at the intersection of I-45 and the Hardy Toll Road, approximately 25 miles from the cultural vibrancy of downtown Houston. The campus was constructed to the highest standards of energy efficiency and environmental stewardship. Its design incorporates extensive research into best practices in building and workplace design through extensive benchmarking of the world’s top academic, research, and corporate facilities. Core Competencies Strategic & Policy-Savvy: Connects policy dynamics to brand outcomes; can scenario-plan and manage risk Operator’s Mindset: Moves from strategy to execution swiftly; sets clear workflows and SLAs Data-Driven: Obsessed with hypotheses, testing, and measurable outcomes Creative Storyteller: Simplifies the complex; advocates for high-quality content and design Stakeholder Leadership: Influences without authority; aligns senior leaders and cross-functional teams Bias for Compliance: Balances speed with governance and platform policy adherence Brand & Reputation Lift: Awareness, favorability, trust, thought leadership perception among target segments Audience Quality & Engagement: Target reach, qualified traffic, time on page, content completion, return visits Advocacy Outcomes: Stakeholder actions (e.g., sign-ups, toolkit downloads, event attendance), legislator/stakeholder engagement proxies where appropriate Governance & Risk: Policy/claims compliance, approval cycle times, and platform policy adherence What you will do 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives DC political campaign experience or experience within public affairs, issue advocacy, or policy communications Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup) Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure Demonstrated agency/vendor leadership, budget management, and cross-functional influence B.S. degree is required Preferred Qualifications Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.). Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g., Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications Your benefits An ExxonMobil career is one designed to last. Our commitment to you runs deep: our employees grow personally and professionally, with benefits bu