Consumer Card Specialist

Job Family Group: Sales Group Job Description: Job Purpose The Consumer Card Specialist is responsible for managing bp's largest proprietary card marketing program, the bp rewards Visa® co-branded credit card portfolio, along with the bp Amoco and Thorntons gift card programs. This role owns the end-to-end partner relationship with bp's issuing bank and card network, driving strategy, marketing execution, technology enhancements, and performance management to grow cardmember acquisition, spend, and engagement. The role serves as the primary internal point of contact for all bp rewards Visa initiatives across marketing, legal, technology, finance, operations, and field sales teams, and represents bp externally with partners such as FNBO, Visa, SVS, and more. Key Accountabilities Manage and continuously improve bp's consumer payments, loyalty, and co-branded credit card program to deliver against commercial, customer, and strategic objectives. Develop and implement acquisition, engagement, retention, and customer value strategies that drive portfolio growth, program performance, and customer loyalty. Lead the planning and execution of integrated marketing and communication programs across digital, CRM, paid media, retail, field, and customer engagement channels. Manage strategic relationships with financial institutions, payment networks, loyalty providers, technology vendors, agencies, and other third-party partners. Lead cross-functional initiatives involving marketing, technology, operations, finance, legal, sales, and external partners to deliver product enhancements, customer experience improvements, and business objectives. Support the development, evaluation, and launch of new payment products, loyalty capabilities, partnership opportunities, and customer value propositions. Analyze portfolio performance, consumer behavior, market trends, and competitive activity to identify opportunities for growth, optimization, and innovation. Develop cases, recommendations, forecasts, and performance reporting to support decision-making and drive commercial value. Manage complex projects and product initiatives from concept through implementation, balancing interested party requirements, timelines, budgets, risks, and business priorities. Collaborate with technology and digital teams to support platform enhancements, system integrations, process improvements, and customer experience initiatives. Ensure adherence to contractual obligations, legal requirements, compliance standards, and governance processes across all program activities. Influence and align collaborators across multiple business functions to resolve challenges, drive execution, and deliver successful business outcomes. Support field sales, operations, and marketing teams through training, communications, performance insights, and tools that increase program awareness, adoption, and effectiveness. Manage program budgets, partner funding opportunities, and vendor relationships to improve return on investment and support long-term business objectives. Monitor emerging payment, loyalty, fintech, and consumer trends to identify future opportunities and help shape product and partnership strategies. Travel Requirement: Up to 15% travel should be expected with this role Skills: Agility core practices, Brand management, Business acumen, Business analysis, Channel marketing activation, Consumer insights and segmentation, Contract negotiation, Creative and content development, CRM and lifecycle marketing, Customer value proposition development, Data analysis and visualization (Excel, Power BI), Digital fluency, Financial competence and budget management, Internal alignment, Legal and compliance navigation, Listening, Loyalty marketing, Managing strategic partnerships, Market understanding, Marketing performance monitoring, Negotiating value, Offer and product knowledge, Paid media management, Partner relationship management, Payments and fintech knowledge, POP and on-premise execution, Pricing management, Product management, Project management, Partner management, Storytelling with data Why join us At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. How much do we pay (B