Communication And Marketing Manager

PURPOSE: The Manager, Marketing Communications role is pivotal in driving product awareness, adoption, and customer engagement through compelling storytelling and effective communication strategies. The individual will collaborate closely with product marketing and strategy, sales, and other communications teams to develop and execute integrated communication plans that align with overall business objectives. RESPONSIBILITIES: Must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. The role will have primary or shared responsibilities: Develop and execute strategies to bring products and solutions to market through effective launches and communication plans, including media outreach, social media campaigns, email marketing, and thought leadership content. Guide, create and deliver compelling product messaging and content that communicates value to the market, resonates with target audiences and drives product adoption. Collaborate with product marketing and sales teams to understand product features, benefits, and target market to develop effective communication strategies. Monitor industry trends and competitive landscape to identify opportunities for product messaging and communication. Gain and maintain Subsea business knowledge Support VoC initiatives and programs Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy Collaborate with the communications operations team to measure and analyze the effectiveness of communications campaigns and provide insights for optimization. Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams Guide or direct resources within other teams not under direct management control REQUIREMENTS: Five or more years of B2B technology marketing and/or communications experience A minimum of three to five years in marketing or communications or similar roles Bachelor’s degree in marketing, communications, business, or a related field Experience in the energy sector Knowledge of public relations and media relations best practices Experience with content management systems and marketing automation platforms Ability to provide examples of go-to-market strategies and programs for prior roles with the corresponding impact to revenue contribution Experience in creating marketing campaigns — from developing the vision and messaging platform to overseeing production on time and within budget Experience in creating integrated content across all marketing channels: digital, social media, paid media, offline, and print Strong interpersonal skills to work collaboratively Strong influencer skillset across a broad spectrum of stakeholders Strategic thinker with the ability and the skillset to see the bigger picture as well as understanding the details of campaigns Strong process management skills with the ability to self-motivate and prioritize efforts among multiple projects People are our business worldwide Orion Group was founded in 1987 and is now one of the largest, independent, international recruitment companies. We have a network of 200 employees working from 24 offices, delivering a range of services – Talent Acquisition, Recruitment Outsourcing Services, Retained Search, Global Workforce Solutions, Completions & Commissioning and Materials Management – across 68 countries. As a global leader in workforce solutions, we recruit personnel across the Engineering & Technical, Office & Commercial, Scientific and Skilled Trades disciplines, for sectors including Oil & Gas, Life Science, Power & Utilities, Constructions & Infrastructure, Manufacturing and Renewables.