Growth Project Lead

, United Kingdom Job Family Group: Sales & Marketing Worker Type: Regular (FTC) (Fixed Term) Posting Start Date: September 14, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals Job Description: Proposition A unique opportunity for an experienced Retail Media Network specialist to establish a new growth capability at the heart of Shell UK Mobility & Convenience. This role is ideal for someone who has helped build or scale a retail media proposition, can turn first-party data and media assets into commercial value, and thrives in complex, cross-functional environments. As Growth Project Lead, you will be accountable for developing an investment-ready UK RMN strategy, target operating model and phased route to market over a 12-month period. You will connect advertiser demand, audience and transaction data, media inventory, measurement, technology and commercial delivery into one coherent proposition. This is a hands-on, delivery-focused role with high visibility and senior stakeholder exposure. Where you fit in / Mobility Context Our UK Mobility & Convenience business operates over 47,000 Shell-branded locations across 80+ markets, serving around 33 million customers every day. As the world’s #1 mobility retailer and one of the largest single-branded retailers globally, we are committed to making life’s journeys better for our customers. In the UK, the business is focused on driving Total Customer Value while evolving its offer for the energy transition. This requires new ways of working, sharper local relevance, smarter use of data and technology, and clearer customer value propositions. This role sits within the UK Marketing team and reports directly to the Performance & Channel Manager. You will be responsible for providing regular progress updates to the Marketing Leadership Team and working closely with peers across Marketing, Loyalty, CRM, Convenience Retail, Sales, Finance, Legal, Privacy, Procurement, Data, Technology, IDT, agencies and media partners. What’s the role The Growth Project Lead is accountable for the end-to-end development and mobilisation of Shell UK’s Retail Media Network strategy, commercial proposition and target operating model within a 12-month timeframe. You will act as programme owner, moving the opportunity from strategy and design into a controlled, measurable route to pilot and scale. Success is defined by tangible outputs: a commercially credible advertiser proposition, prioritised revenue opportunities, clear data and measurement foundations, an executable operating model, an evidence-based business case and an agreed phased implementation roadmap. Scope of the Role – Key Project 1. Retail Media Network Strategy, Operating Model & Mobilisation Shape Shell UK’s Retail Media Network strategy, defining the commercial proposition, priority use cases and phased route to pilot and scale. Translate Shell’s audience, loyalty, transaction and media assets into compelling advertiser and supplier propositions across owned, in-store and partner channels. Define the core commercial model, including revenue opportunities, packaging, pricing principles, investment requirements, risks and funding gates. Set the data, measurement and technology foundations required to activate, optimise and evidence retail media performance, including an understanding of relevant adtech, martech, media operations and reporting capabilities. Design the target operating model, governance, decision rights, partner ecosystem and resource requirements needed to move from concept to controlled delivery. Mobilise a controlled RMN pilot with clear audiences, channels, delivery requirements, binary success criteria and a roadmap separating pilot-critical needs from longer-term scale capabilities. What you’ll be doing Lead the project from strategy through to pilot mobilisation, establishing clear objectives, milestones, dependencies, risks, decision gates and governance. Work cross-functionally across Marketing, Loyalty, CRM, Convenience Retail, Sales, Finance, Legal, Privacy, Procurement, Data, Technology and IDT to create recommendations that are commercially credible and operationally executable. Engage advertisers, agencies, suppliers, technology providers and media partners to validate demand, test assumptions and shape the proposition. Turn complex commercial, media, data, technology and privacy considerations into clear recommendations for senior stakeholders. Provide progress updates, capture learnings and ensure activity complies with HSSE, legal, data privacy, procurement and regulatory requirements. What you bring Proven experience developing, launching or scaling a Retail Media Network, data-enabled advertising proposition or comparable commercial growth model. Strong commercial acumen, with experience building revenue models, business cases, investment recommendations, pricing principles and go-to-market plans. Good understanding of the retail media ecosystem, inclu