CRM Campaign Coordinator

Alberta, Canada Job Family Group: Sales & Marketing Worker Type: Regular Posting Start Date: September 21, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals Job Description: What’s the role? Shell is seeking a Customer Relationship Management (CRM) Campaign Coordinator who will play a vital role in supporting the execution of the overall CRM and Digital Engagement strategy. This position ensures that CRM campaigns are delivered on time, with clarity, accuracy, and consistency, while aligning with strategic objectives to enhance customer engagement and loyalty. Working closely with the CRM Manager, internal teams, and external partners, this role is responsible for managing campaign briefs, coordinating execution across channels, and ensuring a seamless and engaging customer experience. The ideal candidate is organized, detail-oriented, and thrives in managing multiple tasks and timelines in a dynamic environment. Shell Mobility is one of the world's largest customer-facing businesses, serving more than 32 million customers every day across 46,000 locations in over 80 countries. As we continue to grow and evolve through the energy transition, we are transforming how we engage customers through loyalty, digital experiences, personalization, data, and AI-driven marketing. This role offers a unique opportunity to shape the future of customer engagement for one of the world's most recognized brands, driving innovative CRM and loyalty strategies that influence millions of customer interactions and deliver meaningful business growth. What you’ll be doing Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications) Manage campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations Manage customer journeys to provide a seamless and engaging experience across touchpoints Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution Conduct quality assurance checks on campaign content, targeting, and technical functionality Maintain and update campaign calendars and documentation to track progress and performance Support with post-campaign reporting, metrics, and supporting continuous improvement efforts Support A/B testing and the implementation of enhancements based on performance data What you bring The candidate must have legal authorization to work in Canada on a full-time basis Bachelor’s degree At least 3 or more years of experience in CRM Understanding of CRM best practices and customer lifecycle marketing Familiarity with Braze CRM platforms and tools is preferred A good overall understanding of the Mobility & Convenience business is an advantage After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process and must be successfully completed within 3 days of receiving the initial assessment invite. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine the next steps. Thank you for your interest in Shell. If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that women & those from under-represented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company, and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.  What we offer The base salary range for this position is $82,000 - $ 120,000 per year. Individual pay will be based on various factors, such as relevant work experience, education, certifications, skill level, seniority, and internal equity. You bring your skills and experience to Shell, and in return you work with talented, committed people in an innovative work environment. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself. Progress as a person as we work on the energy transition together Continuously grow the transferable skills you need to get ahead Work at the forefront of technology, trends, and practices Collaborate with experienced colleagues with unique expertise Achieve your balance in a values-led culture that encourages you to be the best version of yourself Benefit from flexible working hours, and the possibility of remote/mobile working Perform at your bes