Marketing Activation Specialist

Job Family Group: Marketing Group Job Description: Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner. We are a global team at bp, please, help us with submitting an English CV About the role: As the Marketing Activation Specialist, you will support the planning, adaptation and execution of marketing initiatives across Portugal, helping deliver impactful customer and brand experiences that support both commercial objectives and brand growth. Working within a multinational matrix organisation, you will operate at the intersection of brand, customer activation, digital, sponsorship and campaign delivery. You will collaborate closely with local market partners, regional functional teams, the Marketing Hub and agency partners to ensure marketing activities are driven effectively and consistently. The role combines project management, campaign execution and partner coordination responsibilities, supporting the delivery of integrated marketing activities across multiple channels, including digital, social media, sponsorship activations, CRM and customer-facing experiences. Success in this role requires the ability to work optimally within a matrix organisation, balancing local market priorities with regional functional leadership while coordinating multiple partners across marketing, commercial, digital and agency teams. The role reports into the Portugal Marketing team and works in close alignment with Iberia functional leadership, ensuring local business needs and regional strategies are effectively connected and delivered. In this role you will: Help deliver impactful customer experiences, sales enablement activities and customer engagement initiatives, ensuring all activities are delivered safely and compliantly. Support the execution of sponsorship activations, promotional activities, customer events and strategic partnerships, improving the value of sponsorship assets and engagement opportunities. Lead the end-to-end implementation of local marketing activities, coordinating agencies, suppliers and internal partners to ensure delivery against timelines, budgets and agreed objectives. Support the planning and execution of integrated marketing campaigns across Portugal, including 360-degree campaigns when required, ensuring alignment with marketing and business priorities. Monitor campaign performance and share insights and recommendations with local and regional partners to drive continuous improvement and marketing effectiveness. Support the execution of marketing activities across multiple channels, including digital, social media, sponsorships, events and customer-facing activations. In close collaboration with the Hub and agency partners, adapt content from global activation toolkits for local campaigns and complete through the optimal channel mix to achieve marketing objectives. Work closely with marketing, commercial and business partners to ensure plans and deliverables align with local market priorities and regional marketing strategy. Ensure consistency of brand messaging and visual identity across all channels while involved in the achievement of campaign indicators, Hub utilization and content re-use objectives Collaborate effectively within a matrix organization, balancing local market requirements with regional functional priorities, while working closely with the Marketing Hub and cross-functional teams Ensure effective management and control of the budget, ensuring the maximization of investments, payment to suppliers, correct allocation of costs and overall budget management What You will need to be successful: Demonstrated experience in marketing, customer activation, campaign management, communications, digital marketing or related fields. Experience supporting the delivery of multi-channel marketing campaigns. Strong project management and organizational skills, with the ability to lead multiple activities simultaneously. Experience working with agencies, suppliers and external partners. Understanding of digital marketing, social media and customer engagement activities. Strong stakeholder management and communication skills. Good analytical capabilities with the ability to translate insights into action. Customer-focused approach combined with commercial awareness. Experience working in a multinational matrix organization and the ability to successfully balance local market priorities with regional functional requirements. Fluency in Portuguese and English. Spanish would be an advantage. Skills & competencies: Marketing Project Management Customer Experience Delivery Sponsorship & Partner Management Campaign Managemen