Marketing Manager

Responsibilities

• Responsible for the development, production, and delivery of advertising and promotional initiatives to maximize marketing effectiveness.
• Create marketing materials including but not limited to brochures, advertisements, posters, technical sheets and sales presentations.
• Seek out new advertising opportunities, develop campaigns and promotions to drive sales and raise brand awareness.
• Responsible for developing and executing operational marketing plans that will support business objectives.
• Assist management with the evaluation of new product opportunities.
• Arrange sales training, positioning training and competitive tactical training.
• Identify and analyze customer segments and deliver new products and customer focused initiatives.
• Develop, implement and evaluate strategic marketing and sales programs and promotional materials for the sales force and customers.
• Responsible for developing forecasts and tracking performance of brands.
• Develop and execute integrated demand generation programs to meet marketing objectives including traditional and social media advertising.
• Design, develop and implement strategies for online marketing; develop metrics to measure Social Media marketing efforts.
• Developing and executing product launch strategies and plans for new product launches.
• Provide advertising, marketing and brand promotional knowledge, expertise and flawless execution.
• Assist with meetings and trade shows, establish contacts, develop schedules and assignments and coordinate any required communications to new and existing customers.