Business Development Manager

Responsibilities Responsible for the development, production, and delivery of advertising and promotional initiatives to maximize marketing effectiveness.
Create marketing materials including but not limited to brochures, advertisements, posters, technical sheets and sales presentations.
Seek out new advertising opportunities, develop campaigns and promotions to drive sales and raise brand awareness.
Responsible for developing and executing operational marketing plans that will support business objectives.
Assist management with the evaluation of new product opportunities.
Arrange sales training, positioning training and competitive tactical training.
Identify and analyze customer segments and deliver new products and customer focused initiatives.
Develop, implement and evaluate strategic marketing and sales programs and promotional materials for the sales force and customers.
Responsible for developing forecasts and tracking performance of brands.
Develop and execute integrated demand generation programs to meet marketing objectives including traditional and social media advertising.
Design, develop and implement strategies for online marketing; develop metrics to measure Social Media marketing efforts.
Developing and executing product launch strategies and plans for new product launches.
Provide advertising, marketing and brand promotional knowledge, expertise and flawless execution.
Assist with meetings and trade shows, establish contacts, develop schedules and assignments and coordinate any required communications to new and existing customers.