Product Marketing Specialist

Product Marketing & Messaging Develop product positioning and messaging that clearly communicates customer value.
Translate complex technical concepts into compelling customer-facing content.
Support go-to-market activities and product launch initiatives.
Collaborate with Product Managers and technical teams to ensure accurate and effective communication.
Content Development Create and maintain marketing collateral including brochures, presentations, case studies, sales tools, videos, and technical marketing materials.
Support the development of customer-facing content across multiple channels.
Ensure consistency of messaging and brand standards across all communications.
Digital Marketing Support digital marketing programs and content initiatives.
Create and manage social media content.
Maintain website content and product information.
Assist with campaign execution and performance tracking.
Events & Trade Shows Support the planning and execution of trade shows, conferences, webinars, and customer events.
Coordinate event logistics, promotional materials, and stakeholder engagement activities.
Ensure a strong and consistent brand presence at industry events.
Brand Awareness Contribute to integrated marketing campaigns that increase visibility and market awareness.
Support initiatives that strengthen brand positioning and customer engagement.
Collaborate with regional and global marketing teams on strategic marketing activities.