Global Marketing Vp

Lead the definition of the company's global brand positioning, narrative, and long-term vision. Provide strategic direction and approve localized execution plans for regional teams. Evaluate and prioritize market entry and expansion opportunities worldwide (including emerging markets), developing corresponding market-entry and growth plans. Lead the development of integrated marketing strategies for core product lines and solutions on a global scale, ensuring resources are focused on high-growth therapeutic areas and clinical workflows. Establish and maintain senior-level relationships with global Key Opinion Leaders (KOLs), key media outlets, industry associations, government bodies, and strategic potential clients.